Pinnacle Strengthens Customer Focus with Key Leadership Appointments

Pinnacle is delighted to announce the appointment of Susan Whiffin as Head of Account Management and Roslyn McKee as Team Leader for Pinnacle Direct. These strategic appointments reinforce Pinnacle’s commitment to customer excellence, relationship management, and people development.

With over 20 years of ERP experience, Susan brings a deep understanding of customer needs, business processes, and technology solutions. In her new role, she will lead Pinnacle’s Customer Account Management Team, ensuring customers maximise their return on investment while leveraging Pinnacle’s portfolio of solutions, including Sage, Acumatica, MITS, Digital Transformation, and ISVs to support their business processes and growth ambitions.

"I'm delighted to lead Pinnacle’s Customer Account Management Team, who are dedicated to building strong relationships, understanding customer needs, and delivering tailored business management solutions. With a diverse portfolio of solutions from Sage, Acumatica, ISVs, and our MITS & Digital Transformation teams, our experienced and enthusiastic account managers will continue to guide and support our customers' operations. I'm confident that our team’s commitment to adding value will drive growth and success for both our customers and Pinnacle." — Susan Whiffin Head of Account Management

Further reinforcing our commitment to customer excellence, Roslyn McKee has been appointed Team Leader for Pinnacle Direct, bringing over 15 years of experience to the role. Pinnacle Direct is dedicated to customer service and sales support, working closely with Pinnacle's Customer Account Management Team to enhance the customer experience. In her new role, Roslyn will focus on strengthening customer engagement, driving retention, and ensuring Pinnacle continues to deliver exceptional service.

"After nearly 15 years with the Pinnacle Direct team, I’m thrilled to step into the role of Team Leader. My goal is to inspire and empower the team to build lasting customer relationships, drive retention, and consistently deliver outstanding service."— Roslyn McKee, Team Leader, Pinnacle Direct

Pinnacle’s Sales Director, Richard Sadler, highlighted the significance of these appointments:
"These appointments demonstrate our continued investment in customer excellence and our dedication to developing and empowering our people. Strengthening our leadership team enhances our ability to deliver exceptional service, build lasting partnerships, and support our customers in achieving their business goals. As K3 Capital Group’s Technology Solutions Division, we are accelerating growth, and it is essential that we maintain a strong focus on customer service during this exciting time." — Richard Sadler, Sales Director

With these leadership appointments, Pinnacle is well-positioned to continue delivering innovative solutions, exceptional customer service, and long-term value to its rapidly growing customer base.